Rich May: News

September 2009

Rich May Client Innerscope Research Featured in Boston Globe Article

Rich May’s client Innerscope Research® was featured in an article in the September 6 Boston Globe entitled “How couch potatoes watch TV could hold clues for advertisers.” To read the full article, click here.

About Innerscope Research®
Innerscope Research® is dedicated to solving difficult market research questions by measuring and analyzing subconscious emotional responses to media. With its breakthrough Biometric Monitoring System™, Innerscope accurately predicts consumer behaviors, providing Fortune 100 companies with an unprecedented level of consumer insight. Founded by Harvard and MIT scientists, Innerscope leverages the latest advances in biometrics, neuroscience and eye tracking to measure moment-to-moment emotional engagement, the primary driver of behavior and choice. For more information, visit http://www.innerscope.com.

About Rich May
Rich May, a law firm founded in 1937 and located in the heart of Boston’s financial district, concentrates its practice on corporate, financial, civil litigation, energy, real estate, entertainment and wealth planning matters. The firm’s clients include a broad group of businesses in New England and throughout the country. Rich May provides the breadth and depth of expertise generally associated with large, national firms, while maintaining the prompt, personal service found in smaller, regional firms. Our clients have direct access to experienced attorneys who are familiar with both the client and the area of inquiry and can provide timely and practical legal solutions.

Rich May has been elected and admitted as a member of the International Alliance of Law Firms. This membership, which provides affiliations with 53 firms in 37 countries, supplements our ability to assist clients throughout North America and overseas.

For more information, visit www.richmaylaw.com.