Rich May: News

April 2008

Rich May Client Lucid Realty, Inc. Has Launched in Chicago

Rich May client Lucid Realty, Inc. has launched a full service, discount real estate brokerage in Chicago, Illinois. Gary Lucido and Sari Levy, licensed brokers who have extensive business and entrepreneurial experience in customer service, formed Lucid Realty. As a result of their own frustrations with the real estate industry, they set out to discover the causes of the poor customer service and high commissions endemic to the industry. Based upon what Gary and Sari learned, they created a business model for Lucid Realty that distances it from traditional brokerages and provides a better value to the consumer:

• It is a full service broker,
• Offering substantial savings to both buyers and sellers,
• Providing services by employees not independent contractors,
• Working as a team instead of competing against one another,
• With professionalism and high standards of customer service.

Operating with greater efficiency than a traditional brokerage, Lucid Realty not only offers lower commissions for sellers but they also provide buyers with rebates of a portion of the commission. They use a sliding scale to target their transaction profit based upon the fact that a $1MM house does not cost twice as much to sell as a $500K house.

For more information on Lucid Realty, Inc. visit http://lucidrealty.com/index.htm

Rich May attorney Robert P. Tedesco has provided legal counsel to Lucid Realty since the company’s inception.

About Rich May
Rich May, a mid-size law firm located in Boston’s financial district, concentrates its practice on corporate, financial, civil litigation, energy, real estate and wealth planning matters. The firm’s clients include a broad group of businesses in New England and throughout the country. Rich May provides the breadth and depth of expertise generally associated with large, national firms, while maintaining the prompt, personal service found in smaller, regional firms. Our clients have direct access to experienced attorneys who are familiar with both the client and the area of inquiry and can provide timely and practical legal solutions.

Rich May has been elected and admitted as a member of the International Alliance of Law Firms. This membership, which provides affiliations with 53 firms in 37 countries, supplements our ability to assist clients throughout North America and overseas. For more information visit www.richmaylaw.com