Rich May News: 2004
May 24, 2004
Red Hat Retains Rich May Client Racepoint
CAMBRIDGE, Mass. —Racepoint Group, a public relations agency focused on emerging technology, health and science companies, today announced that Red Hat (NASDAQ: RHAT) has retained the firm to execute a national public relations program consisting of media, analyst and speaking components.
Racepoint’s goal will be to support Red Hat’s continued brand elevation as the premier provider of Linux. The campaign components include thought leadership, commentary on significant issues influencing the broader technology and business marketplace, and articulating a point of view on the roles and responsibilities corporations have in today’s global marketplace.
Founded in 1993, Red Hat is the premier Linux and open source provider and the most recognized Linux brand in the world. The company serves global enterprises through technology and services made possible by the open source model. Solutions include the Red Hat Enterprise Linux family of enterprise operating platforms and Red Hat Network, the company’s systems management and software update mechanism. Red Hat’s broad range of services include consulting for full-service Unix-to-Linux migration and custom software development, 24×7 enterprise support, and global training program that operates in more than 90 locations worldwide and features RHCE, the global standard Linux certification.
“Red Hat selected Racepoint based on the agency’s ability to articulate a campaign architecture that aligns with our vision of how Red Hat should be perceived today and in the future,” said Leigh Day, Director of Corporate Communications for Red Hat. “Our PR campaign objectives have multiple orientations, including driving sales of our core offerings and elevating our image with key constituent groups. Key to these goals is advancing our agenda in multiple outlets, including the business press, leading global institutions and governments, and throughout the broad influencer community. Our belief is that Racepoint is the partner that will help support these goals most effectively.”
“We are proud to be working with Red Hat, a unique and visionary company whose business strategy is evolving the software landscape,” said Marijean Lauzier, president of Racepoint Group. “At Racepoint, we are evolving our industry by delivering measurable results through our innovative services. Working with Red Hat is a natural marriage of our respective philosophies and determination to improve upon the status quo.”
About Racepoint Group, Inc.
Based in Cambridge, Mass, Racepoint Group, Inc. is a global public relations and marketing consultancy focused on emerging companies in the technology, health, and science markets. Racepoint assists clients in achieving new levels of market awareness and revenue growth with creativity, speed, and precision. With a relentless drive for immediate business impact, Racepoint provides clients with a level of research, analytics and measurement unmatched in the public relations industry through its breakthrough RaceTrack™ and FieldFacts™ interactive solutions. For more information, visit http://www.racepointgroup.com.
About Rich May
Rich May’s diverse practice embraces the organization and operation of business ventures, venture capital, private placements, hedge funds, public offerings, technology licensing, mergers and acquisitions, contracts, joint ventures, internet and e-commerce law, employee relations, intellectual property, litigation and dispute resolution, energy, telecommunications, public utilities, wealth planning and real estate. Rich May provides superior legal and strategic counsel through its extraordinary commitment to clients’ success, outstanding professional competence and straightforward ability to communicate. Rich May embraces an entrepreneurial spirit and maintains a mission execution culture that distinguishes Rich May from other law firms.
Rich May combines the stability and experience of one of Boston’s oldest preeminent law firms with the innovative spirit and energy of a venture catalyst intensely focused on serving high-tech entrepreneurs, emerging companies and investors in New England and throughout the United States.
For more information, visit www.richmaylaw.com.
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