Rich May News: 2004

May 11, 2004

RICH MAY Client CentrPort Named to the Red Herring 100

Leading Provider of Hosted Enterprise Marketing Applications Recognized by Red Herring Editors for Innovation and Business Strategy

Westport, CT — May 11, 2004 — CentrPort, Inc., a leading provider of enterprise dialogue marketing solutions to Fortune 1000 companies , announced today that it has been named to the Red Herring 100, a list of the top 100 private technology companies selected by the editors of Red Herring Magazine. The Red Herring 100 award recognizes privately-held technology companies whose services, business models, products, and quality of management define business innovation. This year’s selection process was weighted to reflect the reality of survival in today’s challenging marketplace: generating revenues, establishing a strong customer base and maintaining equally strong industry partnerships.

CentrPort’s positive growth over the last several years has been driven by its dedicated focus on delivering high value, low risk enterprise marketing solutions that bring its Fortune 500 clients closer to their millions of customers and prospects. The CentrPort E-Business Marketing Platform’s ability to transform a client’s multiple marketing systems into an integrated one-to-one marketing channel enables leading marketing organizations to decrease their costs of acquiring, retaining and growing customers, while increasing profitability and customer loyalty. By leveraging CentrPort’s on-demand CRM solution to profile and target valuable customers and prospects across all channels, businesses can finally achieve enterprise-level one-to-one marketing without spending millions of dollars and scores of internal resources on lengthy and often protracted professional services engagements.

“We are honored to be recognized by Red Herring for our innovative products and strategy,” said Bill Zierolf, president and chief executive officer of CentrPort. “Our focus on helping clients derive more value from their existing enterprise marketing systems has served us well over the last few years, particularly during a time when marketing budgets have been tight and risk tolerance has been low. We look forward to continued success in the future as increasing government regulations on marketing communications and decreasing effectiveness of traditional channels are driving a greater need for our marketing solutions.”

“At the Red Herring, we scour the industry to identify the best and brightest technology companies that are transforming the current markets and creating new ones,” said Alex Vieux, publisher of Red Herring. “The Red Herring 100 is our annual list of the most promising private companies. Like Google, eBay, Salesforce.com, and other previous Red Herring 100 alumni, these 100 have the potential to become the next titans of technology.”

The Red Herring 100 list is available in the latest edition of Red Herring Magazine, as well as online at www.redherring.com/rh100.

About Centrport
CentrPort’s suite of behavioral marketing solutions enables organizations to convert every mass marketing interaction into a unique 1-to-1 dialogue designed to better acquire, retain and grow customers. CentrPort’s E-Business Marketing Platform™ quickly transforms a company’s disparate mass marketing systems into a coordinated one-to-one marketing platform capable of delivering the most timely, relevant and appropriate message to every consumer across every channel.

About Rich May
Rich May’s diverse practice embraces the organization and operation of business ventures, venture capital, private placements, hedge funds, public offerings, technology licensing, mergers and acquisitions, contracts, joint ventures, internet and e-commerce law, employee relations, intellectual property, litigation and dispute resolution, energy, telecommunications, public utilities, wealth planning and real estate. Rich May provides superior legal and strategic counsel through its extraordinary commitment to clients’ success, outstanding professional competence and straightforward ability to communicate. Rich May embraces an entrepreneurial spirit and maintains a mission execution culture that distinguishes Rich May from other law firms.

Rich May combines the stability and experience of one of Boston’s oldest preeminent law firms with the innovative spirit and energy of a venture catalyst intensely focused on serving high-tech entrepreneurs, emerging companies and investors in New England and throughout the United States.

For more information, visit www.richmaylaw.com.

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