Rich May News: 2003
May 23, 2003
Rich May Client CrossMedia Services, Inc. Acquires Leader in Online Catalogs
Rich May, a Professional Corporation, a Boston business law firm, represented CrossMedia Services, Inc., the leader in the management, hosting and analysis of web-based print promotions, in the acquisition of the online catalog division of privately-held P2i, Inc., a leader in online catalogs. The acquisition of the P2i Catalog Division positions CrossMedia Services to extend its leadership in online marketing by combining services for online circulars with online catalogs. Terms of the transaction were not disclosed.
“The acquisition of P2i’s Catalog Division allows CrossMedia Services to incorporate P2i’s technical capabilities and extensive client base in online catalogs with CrossMedia Services’ unparalleled technology and client services in the online circular market. Combining the catalog offerings of CrossMedia Services and P2i allows us to offer clients a full spectrum of online solutions across all print promotional materials, ranging from self-hosted to fully managed. We are now even better positioned to help our clients achieve the goal of driving more shoppers to purchase more products more often, both in-store and online,” said Brian Hand, Founder and Chief Executive Officer of CrossMedia Services.
About CrossMedia Services, Inc.
CrossMedia Services, Inc. provides turnkey solutions for brick & mortar retailers, catalog retailers and industrial catalogers that enable the targeting of promotions to shoppers via the clients’ web sites and popular shopping web sites. CrossMedia Services’ solutions transform printed promotions (such as sales circulars, catalogs, run-of-press ads, direct mail, etc.) into an interactive Web format which can be versioned based on the location or type of shopper. These solutions leverage the creative layout in print promotions, incorporate feature rich functionality and integrate with extensive analytics about shopper pre-purchase behavior. CrossMedia Services provides the following benefits to its clients:
• Increase In-Store Sales – by driving more shoppers into local stores and increasing transaction value
• Increase Online Sales – by increasing conversion rates
• Lower Distribution Costs – by leveraging existing print marketing investments and utilizing the Internet as a marketing channel
• Reach Shoppers Who Don’t Receive Print – by taking advantage of the distribution efficiency of the Internet
• Reach Shoppers 24 Hours A Day, When They Are Ready To Shop – rather than only when the printed material is available and at hand
• Bridge The Gap Between The Print Catalog And The Internet – by providing traditional catalog customers with a familiar format online
• Build Targeted Traffic to Online Catalogs – through cross channel marketing
• Integrate Tracking and Feedback Mechanisms – into promotional campaigns to measure and increase their overall effectiveness
• Use Minimal Internal Client Resources – utilizing CrossMedia Services’ turnkey solutions
Over 30 retailers and industrial companies use CrossMedia Services integrated marketing platform, including JCPenney, Sears, Staples, Office Depot, CVS, Saks Department Store Group, Pep Boys and many others. For more information, please visit www.crossmediaservices.com or call 312-280-5800.
About Rich May
Rich May’s diverse practice embraces the organization and operation of business ventures, venture capital, private placements, hedge funds, public offerings, technology licensing, mergers and acquisitions, contracts, joint ventures, internet and e-commerce law, employee relations, intellectual property, litigation and dispute resolution, energy, telecommunications, public utilities, wealth planning and real estate. Rich May provides superior legal and strategic counsel through its extraordinary commitment to clients’ success, outstanding professional competence and straightforward ability to communicate. Rich May embraces an entrepreneurial spirit and maintains a mission execution culture that distinguishes Rich May from other law firms.
Rich May combines the stability and experience of one of Boston’s oldest preeminent law firms with the innovative spirit and energy of a venture catalyst intensely focused on serving high-tech entrepreneurs, emerging companies and investors in New England and throughout the United States.
For more information, visit www.richmaylaw.com.
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