Rich May News: 2002
October 12, 2002
Rich May client, Larry Weber, Debuts Latest Book
Larry Weber is the founder of Weber Shandwick International, part of the Interpublic Group of Companies, a $7 billion advertising and marketing conglomerate IPG. Rich May represented and counseled The Weber Group from its founding by Larry Weber through its acquisition by IPG and continues to represent Weber in all matters.
Weber’s new book, The Provocateur (Crown Business, January 2002), details the attributes of today’s leaders, building on his observations as a marketing communications guru to the leaders of some of the most successful technology companies.
As more business people stop seeing their jobs in terms of the battlefield and instead consider ways to engage the hearts and minds of their employees, customers, and other stakeholders, books like The Provocateur become increasingly valuable. Larry Weber, founder of the world’s largest public relations firm, has seen this shift develop firsthand while dealing with some of our era’s most innovative leaders, and now anoints those who embody it with the sobriquet used as his book’s title. A provocateur, after all, is an agent that motivates, arouses or otherwise stimulates some defined group into some desirable action—and what better way to describe those who reject the outdated tactics of command-and-control management for more community-minded and collaborative methods of contemporary leadership? Weber contrasts an assortment of corporate bigwigs who personify this new approach (such as Steve Jobs and Oprah Winfrey) with the so-called Generals, who still follow a passé military model (like Larry Ellison and Rupert Murdoch). He also describes critical characteristics that the former share, in a manner that could help today’s companies better prepare for tomorrow’s challenges. “Generals were right for their times (but) the future belongs to the Provocateurs,” Weber writes. His book offers a convincing argument for replacing old-school battle plans with modern techniques for rallying a workplace that, until now, were more commonly found among educators, entertainers, Sherpa guides, and head concierges. —Howard Rothman
About Rich May
Rich May’s diverse practice embraces the organization and operation of business ventures, venture capital, private placements, hedge funds, public offerings, technology licensing, mergers and acquisitions, contracts, joint ventures, internet and e-commerce law, employee relations, intellectual property, litigation and dispute resolution, energy, telecommunications, public utilities, wealth planning and real estate. Rich May provides superior legal and strategic counsel through its extraordinary commitment to clients’ success, outstanding professional competence and straightforward ability to communicate. Rich May embraces an entrepreneurial spirit and maintains a mission execution culture that distinguishes Rich May from other law firms.
Rich May combines the stability and experience of one of Boston’s oldest preeminent law firms with the innovative spirit and energy of a venture catalyst intensely focused on serving high-tech entrepreneurs, emerging companies and investors in New England and throughout the United States.
For more information, visit www.richmaylaw.com.
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